BlueFusion Web Topics Blog
Musings, Thoughts & Motivations
If you are ambitious about your business & online presence and would like to work with us please get in touch to get started.
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GEO in 2025
What is GEO? Generative Engine Optimisation - Optimising content and structure so that generative AI models (e.g. ChatGPT, Google/Gemini generative search etc) will cite and surface your content in responses. It's like SEO but for AI instead of Search Engines.
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SEO in 2025
Things in the world of search engines are not what they used to be - and yet they still are. [This article is about non-technical SEO, there's no advice in here on site structure, performance, data architecture etc, this is about philosophies you can follow and actions you can take as a non-technical site owner/editor].
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Top 5 tips for creating content on your website
Struggling to write new content for your site? You're not alone.
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Should I add chat to my site?
Chat can be helpful for some companies, not used for other companies, and simply a pain for another set.
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Local Directory Links
It might not be 2003 anymore, but amazingly this strategy can still yield valuable results. We do a lot of strategic analysis for our clients and one of the things that refuses to die is the value of inbound links from relevant, local content directories. They continue to send direct leads and valuable 'link juice' to our clients' sites.
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Google Ads Strategy
Appearing on more searches, which results in more site traffic & ultimately to more leads is the aim for online marketing through Google Ads. If you search for a generic search phrase in your industry, you are likely to see around four ads (one of them expanded), then a map with a few more results, then if you scroll down, you'll see the top organic search results for that phrase.
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Drupal Pitch Deck
We were very pleased to see one of our projects in the official Drupal Pitch Deck. There are some amazing projects in there across sports, governments, media & publishing, NGOs, charities, education, arts, travel, commerce, finance and more. It is well worth a look, and it's always interesting for us to see what problems people around the world are solving with Drupal, and how it's helping individuals, groups and businesses achieve their aims.
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Mobile is everything*
*almost. For the first time Shopify has reported seeing more mobile than desktop traffic on their platform. At the end of 2014 it's 50.3% to 49.7% - huge growth for a platform that didn't exist in any meaningful volumes until recently.
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How to make your website Responsive
The best way to make your website responsive depends on where you're starting from.
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What is Responsive Web Design?
What is RWD Responsive Web Design ( RWD ) is how a web site is made to display well across a range of modern devices - and those that have yet to be invented. Once upon a time there was the desktop computer and it had a screen that came in one of two basic sizes - 800x600 and 1024x768. That meant that a single site design could be used comfortably on both screen sizes1 - there was no need to adjust the design to handle each monitor size.
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Web hosting, domain names, email & websites????
There are lots of 'bits' to a web presence, and when you're not used to them it can get confusing which bits you need and what you're paying for with each one. Hopefully this will make it clearer. There are 4 things here and a shop analogy should help.
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Why Choose Drupal Commerce?
ecommerce keeps evolving, and the rate of change isn't showing any signs of slowing down. Every day there are new ways to connect with your existing customers and to find new ones. Drupal Commerce is almost uniquely suited to meeting those challenges, and it goes right to the core of what makes Drupal such a special project.
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Search engine results: how to target your keyword phrases
Who'd like their site to rank higher for their chosen keywords? Thought so! The first step in any SEO ranking mission is to define your aims, work out how to get to them and then implement your plan. So, before you take the time to read this article you need to have your keyword search terms defined. Got your keyword phrases sorted? Great. Got an idea of what success means and how you'll know when you've achieved it? Also great.
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Define your keywords
Getting to the 'top of the search results' is great, but what terms do you want to be #1 for? Getting lots of visits and leads from irrelevant keywords is not going to help your business, and it may even cost you money and time.
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How to look like an expert
If you'd like to look like an expert online then it really helps if you know your subject, I'll assume that you do - if you don't then you have some work to do before it's worth you reading this article.
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Your 'real' search results
If you use Google to search, you're not seeing the same search results as anyone else.
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Your website is your business
What we mean by that is that your web site is a window on your business. Visitors will look at your site and base their opinions of your company on your web site. What do they see?
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10 ways to choose a great domain name
Just about to register a domain name to put your fabulous website on? Read on, because getting your domain name right is important, and it's worth spending a little time making sure you've got the right domain. The right choice may not be the obvious one, and it may not be the one you think it is.