BlueFusion

How to look like an expert

If you'd like to look like an expert online then it really helps if you know your subject, I'll assume that you do - if you don't then you have some work to do before it's worth you reading this article.

If you'd like to look like an expert online then it really helps if you know your subject, I'll assume that you do - if you don't then you have some work to do before it's worth you reading this article.

How do you look like an expert online?

That's pretty much it: have the ability to share your knowledge, and then share it. If writing isn't really your thing then find someone that can take your hand scribbled notes and turn them into quality text on your site.

There can a be a fine line between what's proprietary knowledge and what make you look like an expert so do exercise a little caution in what you share.

What makes for a successful company: right product, right place, right time, good customer service... knowing these things doesn't confer an ability to do them. For example, if you are a builder and add a page to your site on the latest in framing technology is that going to mean all your customers suddenly start doing their own framing? No. Are you giving a secret to your competitors that means you lose your edge? No. Will it mean that potential clients see a well run, up to date company that's going to give them the best product they can get? Yes, and that's a win for you.

So, keep your site alive, and make sure it continues to change as your company grows, shrinks and changes.

If you can think of your site as a window into your business, you're thinking on the right lines. It should be a journey, not a destination; a process not a 'thing'. If you buy a site, let it sit unchanged for years and then replace it you will be missing most of the benefits of a having a site.

How much you need to do depends very much on how dynamic your business and markets are. If you're facing continual change and intense competition then you'll want to be doing the following:

If you're not facing such intense competition then it will be sufficient to focus on adding content and keeping your site in step with your business.

As well as attracting customers this has the side benefit of raising the bar for new entrants in your field.

 

Image on this page courtesy of Nick Youngson CC BY-SA 3.0

Expert