Google Ads Management

Why Google Ads works - when it’s managed properly

Google Ads is one of the fastest ways to generate qualified traffic and leads, especially when organic search visibility is still growing. With the right strategy, your business can appear at the top of Google search results for high-intent keywords - above both the map listings and organic results.

However, the results depend on more than just budget. Effective Google Ads management requires careful keyword selection, precise targeting, relevant landing pages, and ongoing optimisation. We focus on building sustainable campaigns that improve over time, not short-term spikes that waste spend.

To get the right ad content, mix of keywords, geographical targeting and more, all matched with the right cost per click can take a little time to set up & monitor, but Google Ads will deliver targeted customers to your site far faster than a well worked SEO campaign. And it may even be cheaper and offer a better ROI. Generally within a couple of weeks you should be seeing results and have a solid direction for continuous improvement. A good Google Ads campaign needs three key elements: the Ads, good landing pages to convert leads and continuing analysis of costs & traffic.

Check your industry

In some industries, you won't be seen even if you are the top organic result as this listing is placed below both the top ads and the map section, placing your listing well below the fold. Enter your most important keyword into Google and check to see how many of your competitors are using Google Ads, and whether or not your industry is considered a 'local search keyword' and if the results include maps. This will help you decide if Google Ads ( previously known as Google AdWords ) is the best way to the top of your industry searches.

Google Ads give instant results and can be a very cost-effective way of generating leads if SEO competition in your market is tough for your main keywords and you need to start seeing results immediately. Often it is best matched with some SEO and conversion path work to ensure that the landing pages for your adverts are well targetted and achieve the best return for your Ad costs & a good CPC

Are there drawbacks to Google Ads?

The drawback of Google Ads is that as soon as you stop spending you will stop seeing results, it can also take a little time to get the balance of adverts right so that you aren't wasting money on ads that don't provide results due to geography, wording, or other targeting issues. At the start are some 'sunk costs' to your advertising, but with good iteration cycles as the initial data arrives, generally this rapidly improves. Then your monthly maintenance drops significantly and it's more a matter of fine-tuning, monitoring the analytics and dealing with competitors and market shifts as they arise.

The other main set-up cost is be ensuring that your website converts visitors when they arrive. If you are getting traffic but they aren't turning into clients, then we need to figure out why that's happening & fix it - this may be the site design or layout, and it may be the way the ads are written or targeted. It's more common in the beginning of a campaign to discover these sorts of issues, and if we have access to edit your site we can work both ends of the puzzle to solve them in tandem with running the Google Ad campaign.

Expected Google Ads costs

New account & reporting set up is ~$600, monthly costs then depend on how competitive your market is and the time needed to get your ads right for your market. You can expect ~$200 per month plus the cost of the adverts.

How do you get started?

If you'd like to start getting more qualified leads, or have questions about how Google Ads works, talk to us today.