GurneyGoo is an incredibly functional product, it does what it says it will far better than any first time user expects. A key part of the GurneyGears strategy is to grow their worldwide dealer network and help more people get out there doing more for longer.
The chosen platform provides some key features for making the project a success.
- Shared branding & theming - single updates flow across the network of sites and can be overridden locally as required
- Local and region specific content can be maintained by local distributors
- Incremental feature addition across the network
- Syndicated content sharing between sites on the network
- Syndication of external content of regional interest into single sites
- Localisation of taxes, shipping methods and payment processors
- Localisation to meet region specific laws - eg EU Cookie requirements
Having these elements in place reduced launch time and increased consistency, providing GurneyGears with a great way to support their distributor network & retailers while retaining control over their branding & presence.
- Drupal Commerce set up
- Regional taxation set up
- Regional shipping set up
- Distributor access for ordering & maintaining retailer listings
- Responsive theming to suit branding
- Payment processor integration
- Custom shopping cart functionality