Vogt CE

The Task

Vogt CE designs and constructs airfields in both New Zealand and the US.

These two international markets are very different, and have different certifications and industry credibility needs. Being a small company whose contracts are mostly won by word of mouth, building a single website that could detect user location and serve different content according to the locaton of the visitor wasn't going to provide a positive return on investment over creating two simple sites - one for New Zealand, with Pacific projects, spelling and culture; and one for the US with a different set of projects, spelling, certifications and culture in the design & content layout. 

The two sites are very similar, making them easy to maintain and providing constitency in branding while also tailoring the message to the local market.